Dropshipping is an interesting business venture that promises high rewards if you learn to market your e-commerce stores. Branded dropshipping is a similar business model that helps you stand out from competitors in a saturated market through unique branding options. Let’s explore everything you need to know about branded dropshipping in 2023.
Branded dropshipping is somewhat similar to regular dropshipping in that it involves a supplier sending products to customers worldwide. However, the seller offering white-label products on their e-commerce store has arranged with the supplier to add their brand name to the items.
This turns regular dropshipping into branded dropshipping and allows the seller to stand out from the competition due to the company logo on the products. In a highly competitive market, your business has the opportunity to differentiate itself from similar products, even if they are more or less the same.
What Is a Brand?
A brand is an item, idea, or service you sell that can be distinguished from others in the market. Once you brand your products or services, you can create a separate business identity that is more marketable and creates intangible value. You can create brands by adding your company logo to your products and taking steps to increase its recognition in the market.
What’s the Difference Between Branded Dropshipping and Dropshipping?
Dropshipping involves a supplier sending their products to your customer after receiving an order through your e-commerce store.
Orders placed in your store are automatically received by your supplier, allowing them to handle the packing and shipping process. Dropshipping is a useful business model because sellers do not have to hold their inventory and can rely on the supply to handle everything, minimizing their overhead costs.
Branded dropshipping is almost identical to regular dropshipping, with one major exception. It involves adding your brand to the products sent to your customers, increasing your brand’s awareness in the market. This business model is particularly relevant if you try to stand out from your competition in a saturated market.
Since many dropshipping businesses have the same suppliers, it indicates there are barely any differences in the products. However, when suppliers add your brand name to the products, it helps you become more distinguishable from competitors in the market. Still, branding alone does not necessarily mean that your products are different. It only means you have added your company logo and brand to the items and shipping packages.
Why Is Branded Dropshipping so Important?
Branded dropshipping is an excellent business model that can yield high rewards for the seller. If the seller handles their marketing properly, they can make a significant amount of money by attracting customers from around the globe.
Since you add your brand to the product, it can create feelings of loyalty in your customers, especially if they like your product. If you’re selling white-label products, there are likely many similar items on the market. Your brand will help you stand out from competitors, increasing your products’ marketability.
Let’s consider the benefits of branded dropshipping.
Excellent business model that delivers profitability.
Special arrangement with supplier improves your relationship.
Helps you distinguish yourself from other products in the market.
Creates loyalty in your customers if your products are high-quality.
Allows you to market your products more optimally.
Dropshipping data indicates that the industry and market size is expected to increase over the coming years. The market size was 128 billion USD in 2020 and is currently at 243 billion USD in 2023. These figures show that the dropshipping industry has almost doubled in three years, which is a shocking revelation.
Future market predictions show that the dropshipping market will reach 476 billion USD by 2026, meaning branded dropshipping is a viable business opportunity.
Branded dropshipping business models can lead to quick sales and high profits. However, you must keep certain principles in mind to ensure it is a successful venture. Let’s explore them in some detail.
1. Hire a specialist
If you’re looking to adopt the branded dropshipping model, you should seek suppliers with prior branding experience. This allows you to find the right supplier who can add different branding elements to the items you sell, helping you stand out from the competition.
2. Create an attractive logo
When opting for branded dropshipping, you should create an attractive logo for your products. This makes you distinguishable in a saturated market and helps customers relate to your brand.
3. Offer refunds
Since you’re adding your brand to your products, you must also offer refunds in case customers receive defective products. This is crucial to prevent reputational damage.
4. Have excellent customer service
If you’re selling products to your customers, it helps to have a customer service team to offer support and assistance regarding order problems. This will help you build brand credibility in the long run.
How do I Start Branded Dropshipping?
Branded dropshipping is a simple business model that requires some effort. Let’s explore a how-to guide on starting your own branded dropshipping.
STEP1. Choose a niche
You must choose a niche to find your target audience when selling products through branded dropshipping. For example, you can choose to sell white-label products, such as t-shirts and other apparel choices. Once you’ve identified a viable niche, you can begin selling your products by finding the right supplier.
STEP 2. Find the right supplier
Dropshipping suppliers do not always handle branding. This means you must do your research to find the right supplier to work with. Since they will be adding different branding elements to your products and packaging, it helps to find someone with prior experience in the business.
STEP 3. Develop an attractive brand
When designing a logo for your brand, you must make it visually appealing. Additionally, you can add custom messages to help you become more distinguishable in the market. Aesthetics and catchy taglines can improve your brand by attracting loyal customers.
STEP 4. Select an e-commerce store
You can choose Etsy, eBay, Shopify, or other e-commerce stores to sell your products on. Depending on your product type, you can choose the best option for your business. Looking up online reviews can help you decide which store works best for your needs.
STEP 5. Import products from suppliers
Since you had chosen your branded dropshipping suppliers, you are able to import products from the suppliers and begin to sell for profits. Some branded drosphipping suppliers, such as EPROLO, offers automated fulfillment service. Once you connect your ecommerce store with EPROLO, you can get access to millions of dropshipping products with 107 niches and import the products whatever you want.
STEP 6. Invest in marketing
Marketing your store helps separate yourself from competitors selling similar products. This is where your dropshipping results will be tested since improper marketing strategies will not yield any results. Learning about SEO strategies will make your store more visible on search engines. Ensuring your website runs efficiently will improve your orders. Utilizing internal linking will help you market your products effectively by creating a need for them, which can be discussed in blogs and articles.
Choosing the best branded dropshipping supplier is not easy because there are many options to choose from. However, we have compiled the best suppliers for your ease. Let’s explore the top 5 branded dropshipping suppliers in 2023.
EPROLO is the number one ranked branded dropshipping supplier that is trusted by more than 300,000 global dropshippers.
EPROLO Branding Project is highly detailed, allowing dropshippers to choose the best options that fit their marketing needs. The branding project involves customizing your products by attaching your logo to the packaging and items.
You can also benefit from membership advantages and professional packaging, building your brand’s credibility. Some perks include custom labels, hangtags, packing bags, scotch tapes, and gift cards. EPROLO stands out among competitors because it offers the most extensive branded dropshipping services at affordable rates, making it easily the best option in the market.
AliExpress is a reputed branded dropshipping supplier that specializes in electronics and apparel. Its online platform is easy to use, and it is a safe and reliable option for sellers looking for branding dropshipping services for their niche.
Printful offers many branding services for an affordable fee to sellers looking to market their products under their brand name. It offers printing, packaging, and shipping options with your chosen branding elements, allowing you to build your brand name in customers’ eyes.
Spocket can easily be integrated into your Shopify store and offers excellent shipping options to customers around the globe. Not only does it connect you with tons of dropshipping suppliers in your region, but it also delivers high-quality branding services to help you market your brand.
SaleHoo is a branded dropshipping company that links you with more than 8000 suppliers from across the world. It also helps you know which niches are most profitable, allowing you to develop your branded dropshipping strategy. Its branding projects allow sellers to sell items under their brand names, logos, and taglines, increasing their visibility in a competitive market.
How to Maximize Your Profits by Branded Dropshipping?
Branded dropshipping is a profitable venture, but you can still employ certain tactics to improve your sales and maximize your profit. Let’s consider a few approaches you can take.
Multiple product shipping
You can maximize your profits by targeting multiple niches if you sell multiple products on your ecommerce store. Selling white-label products gives you the advantage of various product categories, such as t-shirts, shoes, hoodies, and much more.
Although this falls under one niche, you can still benefit from various items, increasing your profit. You may also offer free shipping if your customers place a large order, which will help you make more sales.
Upsell your products
Upselling your branded products makes it possible to offer your customers better deals. For example, you can offer better deals when you’re closing a sale, such as a 2-for-1 offer or an upgraded version of the same product.
Fix your backorder issues
When seeking to maximize your profits from branded dropshipping, it helps to address your backorder issues. You can do this by choosing a reliable supplier who sends out products as soon as he receives an order.
Adopt Viable Marketing Strategies
Branded dropshipping should be supported by running ads on social media, such as Instagram and Facebook. This allows your products to be noticed by the right people, accelerating sales.
Search engine optimization (SEO) strategies can also help your store appear more easily on search engines, such as through high and moderate-volume keywords. Email marketing is another way to hook your customers’ attention by sending out scripted messages to increase sales.
Branded Dropshipping – FAQs
1. Is it legal to dropship branded products?
In most cases, it is legal to dropship branded products. However, it is illegal to do so if you do not have permission to resell certain items under your brand name.
2. Is branded dropshipping better?
Branded dropshipping has a few advantages over traditional dropshipping. This includes superior branding, which improves customer loyalty and increases your visibility in the market.
3. How do I find a supplier for branded dropshipping?
You can find a reliable branded dropshipping supplier by checking online reviews. EPROLO is ranked as the number one option because it delivers various branding options to help you increase your profit margins.
4. Can you dropship branded products?
You can certainly dropship branded products if they are under your brand name. You can also dropship other branded products as long as you do not require permission to sell them. This is because copying someone else’s brand can result in legal ramifications.
Branded Dropshipping: Grow Your Revenue
Branded dropshipping is an excellent business option for those looking to increase their profit margins. Future market predictions have made it clear that the market will double in size by 2026. This means now is the best time to get on board with branded dropshipping since it promises high yields if you tap into the right niche.