Need an idea to sell products? Dropship toys can be a good one. If you’re thinking about the feasibility, let’s analyze the market profitability and a list of potential toy suppliers.
Is Toys Dropshipping Profitable?
When choosing a product category, profitability is a primary concern. Based on market data, toys show strong potential for a few key reasons:
1. Stable Market Demand
A look at interest over time for terms like “buy toy” on tools like Google Trends shows a consistently high level of interest over the past five years. This indicates a stable, ongoing demand.
You’ll also notice significant peaks in interest every year, typically around early December. These spikes align perfectly with seasonal sales events like the holiday season, Christmas, and Black Friday. This predictable seasonality is valuable for planning marketing campaigns. As reported by sources like NBCNews, toys are consistently a top trending gift category; one report noted a 12% increase in people searching for toys as gifts.
2. Broad Market Niche Opportunities
The toy industry is vast, covering every age group from babies to adults. The Toy Association, for example, officially recognizes over twenty toy categories, including action figures, dolls, educational toys, and games & puzzles.
This breadth makes it easier to find a niche. Instead of competing in the general “toys” market, you can focus on a specific segment like “Montessori-style educational toys” or “collectible action figures.” This helps your store stand out and avoid the most intense competition.
3. Manageable Shipping Costs (with a Caveat)
Many toy categories, such as plushies or small puzzles, are lightweight and small, which allows for economical shipping methods. This helps protect your profit margins.
However, be cautious: This advantage doesn’t apply to all toys. Bulky or heavy items like large dollhouses, building sets, or ride-on toys can incur significant shipping fees. It is essential to verify the shipping costs for your specific products before setting your prices.
9 Suppliers to Dropship Toys
Finding a reliable supplier is the next critical step. Below is a list of nine suppliers, presented in alphabetical order, each catering to different niches within the toy market.
Supplier Quick View
| Toys Suppliers | Products Categories | Country |
|---|---|---|
| The Brick Bank | Lego Bricks | United States |
| EPROLO | All kinds | China |
| Giftable World | Teddy bear gifts and others | United States |
| Kole Imports | Educational toys and others | United States |
| Liberty House Toys | Educational toys | United Kingdom |
| Minisko | Educational toys | Turkey |
| TEDCO Toys | Educational toys | United States |
| Toucan Toys | Baby toys | Norway |
| Toy Universe | Lego and other kids toys | Australia |
1. The Brick Bank
Specializes in: Lego Bricks
Established in 2014, The Brick Bank focuses specifically on supplying Lego Bricks. They report shipping over 1,000 pounds of bulk bricks globally each month. Products are conveniently classified by price, color, and component, making it easier to source specific parts. For high-volume sellers, they also offer customized solutions if you contact their support team.
2. EPROLO
Specializes in: General Dropshipping & Sourcing
EPROLO is a dropshipping platform that integrates with major e-commerce platforms like Shopify, WooCommerce, AliExpress, and eBay. The platform features over 200,000 products, with toy categories including puzzles, dolls, building sets, and educational toys.
A key feature is its sourcing capability. If a specific product isn’t in their catalog, the EPROLO team can source it for you. As an official AliExpress dropshipping partner, it offers two methods for importing products: directly from the EPROLO dashboard or by using its Chrome extension. The service is designed to auto-sync orders, which you then pay for, while EPROLO handles sourcing, packing, and shipping.
3. Giftable World
Specializes in: Plush Toys & Customization
Giftable World is a direct manufacturer of plush toys with over ten years in the business. Their catalog includes over 250 items, such as crane plush, plush backpacks, and pet toys. Teddy bears are a main category, which can be sorted by fur style, eye color, and scale.
Their standout feature is a customization service with no minimum order quantity (MOQ). You can submit a design via an online quote form. Be aware that ordering a prototype of a custom design involves a fee (listed as $395).
4. Kole Imports
Specializes in: US-based Wholesale & Variety
With over 30 years of history, Kole Imports is a US-based dropship wholesaler. Toys are a main category, with over twenty subcategories including vehicles, dolls, and educational toys.
They offer a free Drop Shipping Program. Once registered, you can download a customizable product data feed that includes item descriptions, pictures, and quantities. A practical benefit is that this inventory data is updated daily. Shipping is handled via UPS and FedEx.
5. Liberty House Toys
Specializes in: UK Educational Toys & Furniture
Liberty House Toys is a UK company operating from a 60,000-square-foot warehouse, focusing on baby toys and children’s furniture.
An interesting feature is their “Price match” policy: If you find an item they stock for a lower price on another platform, you can submit the details. If your request is verified, they will send a unique discount code.
Important Considerations: Note that VAT (Value Added Tax) will be added to their prices, and prices are subject to change, potentially without notice. They offer a two-day delivery service for the UK mainland.
6. Minisko
Specializes in: Montessori-style Educational Toys
Minisko is a Turkish supplier focused exclusively on educational products. Their product line includes loops, cards, puzzles, and other items.
Their unique selling point is that they produce their own products based on the Montessori philosophy, which can be a strong marketing angle. To start dropshipping with them, you need to contact their customer service, which is listed on their homepage. Packages are stated to ship within five working days.
7. TEDCO Toys
Specializes in: Science & Educational Kits
TEDCO Toys began as an R&D company before expanding into toys in 1982. This history is reflected in their “Science” collection, which features science kits and educational toys related to physics and engineering.
To become a dropshipper, you must contact their customer support based on your region (US or International). When filling out their inquiry form, be sure to identify yourself as a “retailer” rather than a “consumer” to be routed correctly.
8. Toucan Toys
Specializes in: Baby Toys (Norway)
If you’re looking to dropship baby products, Toucan Toys is a Norwegian supplier founded in 2016. Their site allows browsing by age (newborn to six years) or functionality. Categories include musical toys, dolls, and car toys.
To partner with them, you must submit a “cooperation request” form with your personal and company details. They state that products are usually packed the day after receiving an order, with delivery times estimated at 3 to 10 days.
9. Toy Universe
Specializes in: Lego & Branded Kids Toys (Australia)
Toy Universe is an Australian toy store founded in 2011, catering to customers from birth to teenage years. Lego is a highlight among their 1000+ items from well-known brands.
This supplier is a strong option if your target market is in Australia, the USA, or New Zealand, which they ship to generally. Shipping to other countries requires a custom shipping quote. They provide Standard, Express, and Bulky shipping options, with deliveries taking approximately 2 to 10 days.
