Did you know that TikTok users worldwide spend an average of 95 minutes on the app every day? That’s like watching 19 full-length movies every month! Imagine how many people you could reach if you were to work on a dropshipping business on TikTok.
TikTok is a dynamic platform that offers exciting opportunities for entrepreneurs. If you’re a budding dropshipper looking for success, grab your smartphone! TikTok is where the action is.
But simply being on TikTok isn’t quite enough. You must also know what you want to add to your offering as a dropshipping business. TikTok is a platform driven by trends. Users are constantly sharing new and innovative content, which can quickly go viral. This makes TikTok a powerful force for driving demand for products and services.
Let’s take a look at TikTok as a dropshipping platform, how to succeed with a TikTok dropshipping business, and what products you want to add to your offering.
7 Benefits of Using TikTok as a Dropshipping Platform
TikTok has repeatedly proven itself to be a great platform for small businesses, including dropshipping businesses. Let’s take a look at some of the benefits of using TikTok for yours.
Massive User Base
TikTok’s massive user base gives dropshippers the opportunity to reach a huge pool of potential customers. No matter what niche you’re in, you’re sure to find a target audience on TikTok.
Short Video Format
TikTok’s short-form video format is perfect for showcasing products in a creative and engaging way. You can use this format to create product demos, tutorials, and other types of content that will capture viewers’ attention and make them want to learn more about your products.
TikTok is known for its viral videos, which can spread like wildfire and reach millions of people in a short amount of time. If you create high-quality content that resonates with the TikTok community, your videos have the potential to go viral, giving your dropshipping business a major boost.
TikTok’s algorithm is designed to show users the content they’re most likely to be interested in. This means that your dropshipping videos are more likely to be seen by people who are genuinely interested in your products.
TikTok is a great platform for niche dropshippers. Whether you’re selling gadgets, fashion, beauty products, or home decor, there’s a spot for you on TikTok. With its diverse user base, you can easily find your niche and target your content to the right audience.
Trends & Topics
TikTok is a hotbed for emerging trends and challenges. Dropshippers can leverage these trends to their advantage by creating content that aligns with what’s currently popular on the platform. Jumping onto trending challenges or using popular hashtags can significantly increase your product’s visibility and engagement.
TikTok makes it easy to connect with your audience directly through comments, likes, shares, and private messages. This gives you a unique opportunity to build relationships with potential customers and address their questions, concerns, and feedback in real time.
8 Tips to Succeed With Dropshipping On Tiktok
Simply using TikTok for your business isn’t quite enough, though. You need to follow a few rules of the platform to succeed there.
Make Your Profile Compelling
Your TikTok profile is your digital storefront. Invest time creating an appealing profile picture, write a compelling bio, and include a link to your online store. A well-crafted profile sets the stage for your dropshipping journey.
Master the Art of Storytelling
TikTok thrives on storytelling. Use your videos to narrate how your products solve problems, meet needs, or add value to your customers’ lives. Engaging narratives make your content memorable.
Create Crisp & Creative Videos
TikTok’s short-form video format (15-60 seconds) demands creativity. You need visually appealing videos using music, effects, and engaging visuals. Make every second count to grab your viewers’ attention.
Consistency is key on TikTok. Regularly post content to maintain a presence in your audience’s feeds. This practice builds trust and keeps your followers coming back for more.
Use Trending Hashtags
Keep an eye on trending hashtags within your niche or related to your products. Incorporating these hashtags into your videos can boost discoverability and engagement as your content aligns with what’s popular.
Collaborate & Engage
Collaboration with other TikTok users, especially those in your niche, can extend your reach. Consider duets where you react to or alongside another video. Additionally, actively engage with your audience by responding to comments and fostering genuine interactions.
Use TikTok Ads
TikTok offers advertising features to reach a broader audience. If you can afford it, using these paid options strategically helps complement your organic growth efforts.
Track Your Performance
Regularly monitor your video performance, audience demographics, and engagement metrics using TikTok’s analytics tools. These insights help you refine your content strategy, ensuring it resonates with your target audience and drives results.
10 Best Products to Dropship on Tiktok
Some products just do better on TikTok than others. Thanks to TikTok’s virality feature, if a product is in a viral video, many other users also want to get their hands on it.
According to the analytics, the best products you could have in your dropshipping business on TikTok are beauty products, kitchen appliances and gadgets, cleaning items, LED lights, and water bottles.
That said, as the trends on TikTok change, the products with high demand will also change. You can also find out if a product has gone viral by checking the hashtag for the product. You’ll be able to see how many people are talking about it.
1. Portable Juicers
Portable juicers are a great way to enjoy fresh, healthy juice on the go, so it’s no wonder TikTok loves them. They are small and lightweight, so it’s easy to carry with you to work, the gym, or on vacation. They’re also very easy to use – all you need to do is add your fruits and veggies and press a button.
Sand painting lamps are gaining popularity on TikTok for a number of reasons. First, they are incredibly visually appealing – it’s fun to watch and share pictures of the different effects the sand creates. Being affordable and pretty, they make excellent decorations for homes and offices. No wonder they’re so popular!
Anti-blue light glasses are also becoming popular, and it’s easy to understand why! There’s growing awareness of the potential negative effects of blue light exposure, and users are becoming more inclined to invest in products to protect themselves. Being affordable, easy to find, and something of a fashion statement, it makes sense that they’re going viral!
People have been trying to find ways to style their hair without heat for years – and here it is! Heatless curlers are convenient and appealing, because they work amazing and don’t damage your hair either. No wonder they’re popular!
Nobody likes clutter, but it’s so easy for desks to become messy while you work. Cable organizers work wonders for keeping your desk neat and clean, and declutter your space. They’re pretty easy to find, and just as easy on your wallet. There’s a reason everyone on TikTok likes them so much, after all!
Tired of waiting for your eggs to cook, and then having to clean up after? So is everyone else, and that’s why TikTok loves these egg cookers so much. They do the work in a matter of minutes, and you don’t need to boil the water or clean up the mess either. Your breakfast just became so much more convenient!
Washing dishes is a chore, but it becomes a bigger chore when you realize you don’t have the space to keep your sponge, or get the right amount of dish soap. Dish soap dispensers are gaining popularity because easy to use, make the dish-washing process easier, and some can even hold the sponge over them as well. Now your sink stays clean of the soapy suds, and your dishes get done easily!
Want that incredible looking coffee right here at home? Handheld milk frothers are popular just for that! They’re small and lightweight, and super easy to use. You don’t need anything – just the frother, and a cup of milk and you have a nice foamy cup of milk ready!
It’s tough finding the best spot to keep your dishes once they’ve been washed. You can’t just leave them wet, and you can’t dry them on the counter either. A dish drying rack is just what you need, according to TikTok. There are different types out there, but one that fits over your sink keeps your counter dry, and gets the dishes dry too!
Have you ever lost your things among all your other things in your drawers before? It’s easy to make a mess when the space is so limited. With a drawer organizer, everything stays in its place, and you don’t have to worry about losing something right when you need it. No wonder TikTok loves these so much!
With its billion-strong global user base and an insatiable appetite for engaging content, TikTok offers an irresistible playground for showcasing products and reaching new audiences.
No matter what products you decide to keep at your TikTok dropshipping store, make sure they’re in high demand with the community, and leverage the platform to the best of your ability and make the most of it.
Best Products to Dropship on TikTok: FAQ
1. Do I need a large following on TikTok to succeed with dropshipping?
No, a large following is not necessary for success on TikTok. Having a substantial following can definitely help, but TikTok’s algorithm can promote engaging content to a wider audience, even if you’re just starting. Creating good videos and leveraging trends can help you grow your following over time.
2. How do I choose the right products for dropshipping on TikTok?
Select visually appealing products that can be effectively showcased in short videos. Consider products with a broad appeal or those aligned with TikTok trends.