Learning to find products to sell on Amazon can initially feel overwhelming, especially with so many options and changing trends. But it's easier than you think with the right tools and methods. Whether new or experienced, finding products that sell on Amazon is the key to building a profitable store.
In this section, you’ll discover 10 practical ways to spot best-selling products to sell on Amazon. We’ll cover everything from Amazon’s research tools to social media trends and AI-powered insights. These strategies help you find products with strong demand, low competition, and solid profit potential to make smarter decisions and grow faster on Amazon.
Criteria for Choosing Profitable Products to Sell on Amazon
Finding the right product to sell on Amazon through clear, data-driven criteria is crucial for starting a dropshipping business on Amazon. While trends and tools can guide you, sticking to a few reliable product traits will improve your chances of long-term success.
1. Profit Margin Expectations
Choose products that offer at least a 30% profit margin after Amazon fees, shipping costs, and production costs. Low-margin items may sell well, but your business won’t scale without solid returns. Always factor in all hidden costs before committing.
2. Low Competition with Stable or Rising Demand
High-demand categories are attractive, but many are saturated. Look for product niches that show steady or increasing interest but haven’t yet been flooded with sellers. Tools like Jungle Scout or Helium 10 can help spot these “low-hanging fruit” opportunities..
3. Small, Lightweight, and Easy to Ship
Shipping and storage fees add up quickly on Amazon. Prioritize products that are under 3 lbs, compact, and non-fragile. These are ideal for Fulfillment by Amazon (FBA), where size and weight directly impact your bottom line.
4. Consistent Year-Round Sales Potential
While trending or seasonal items may offer quick wins, they often fade fast. Look for evergreen products that people need year-round. Think kitchen gadgets, pet supplies, or office tool items not tied to a season or holiday.
5. Fewer Reviews But Good Demand = Opportunity
A product with hundreds of monthly sales and relatively few reviews often signals a gap in the market. Buyers are still converting without relying on social proof, making it an ideal entry point for new sellers.
By sticking to these criteria, you'll reduce risk and increase your chances of discovering a product that not only sells but continues to grow with your business.
How to Find Best-Selling Products to Sell on Amazon
Finding the right products to sell on Amazon is the first and most important step to success. With thousands of new listings added every day, the trick is to target item with strong demand but room for new sellers.
In this guide, you’ll learn simple, effective way to spot top selling products using Amazon’s own tools—like Best Sellers, Movers & Shakers, and Product Opportunity Explorer—plus external research tools for deeper insights.
1. Use Amazon Research Tools
Amazon offers a treasure trove of real-time data through several in-house research tools. These sections help sellers identify trends, top-performing categories, and emerging opportunities.
- Best Sellers: This section displays the most popular products in each category, updated hourly. Browsing this list can help you spot in-demand products and validate ideas.
- Movers & Shakers: It shows the biggest gainers in sales rank over the past 24 hours. These fast-rising products can indicate hot new trends.
- New Releases: This section helps you see what’s new and gaining traction. New products gaining momentum early could indicate growing market demand.
- Amazon Launchpad: Designed to promote innovative new products from startups and small businesses, this feature is perfect for identifying creative and unique offerings.
- Product Opportunity Explorer: Amazon’s advanced analytics tool lets you analyze keyword demand, search volume trends, purchase behaviors, and competitive insights to find niches with unmet customer demand.
Together, these tools give you a solid picture of what’s trending and likely to sustain interest soon.
2. Leverage Third-Party Product Research Tools
Third-party tools offer more profound insights than Amazon’s native features. Tools like Helium 10, Jungle Scout, AMZScout, and ZonGuru provide keyword data, estimated monthly sales, competition levels, historical trends, and profit calculators.
- Helium 10’s Black Box lets you filter through Amazon’s catalog using custom parameters like price range, revenue, review count, and more.
- Jungle Scout is known for accurate sales estimations and is excellent for analyzing competitors’ listings, price points, and sales velocity.
Using these tools together allows you to validate product ideas against real data before investing in inventory.
3. Upgrade Existing Trending Products
You don’t always need to reinvent the wheel to succeed on Amazon. Some of the most successful sellers figure out how to find products that sell on Amazon by improving items that already have strong demand. This product differentiation strategy focuses on fixing what customers don’t like about current listings.
Start by checking reviews on Amazon's best-selling products. Look for patterns in complaints or negative feedback. Common issues include:
- Poor packaging
- Lack of durability
- Missing features
- Limited color or size options
- Hard-to-follow instructions
- Unattractive design
- Weak materials or a cheap feel
When you spot consistent problems, you can create an upgraded version that solves them. For example, if customers often mention that a product breaks easily, offer a version made with stronger materials. Or if reviews mention limited choices, you can provide more colors, sizes, or useful features.
This approach helps you stand out in competitive categories by offering an improved product. It also shows customers that you're listening to their needs. By doing better than the competition, you can capture sales without starting from scratch, making this one of the most innovative ways to find the best products to sell on Amazon.
4. Analyze Keyword Data for Product Ideas
Understanding what shoppers are searching for is crucial to identifying gaps in the market. Use keyword research tools (Helium 10’s Magnet, Jungle Scout’s Keyword Scout, or Google Keyword Planner) to explore search volume and competition.
Look for:
- High search volume + low competition: Products here present significant opportunities.
- Seasonal keyword spikes: These may indicate emerging trends or annual demand waves.
- Long-tail keywords: like “collapsible travel dog bowl,” are more specific and can indicate niche markets with less competition.
Keyword insights don’t just show what’s popular, they reveal how consumers describe what they want, helping you tailor your product listings and discover unmet needs.
5. Conduct Competitor Research
Investigate what your competitors are doing right and wrong. Analyze top sellers in your niche and check their:
- Product listing quality (images, bullet points, titles, A+ content)
- Review quantity and feedback (common complaints = opportunities for improvements)
- Pricing strategy and shipping options
Tools like Keepa or CamelCamelCamel allow you to track a product’s pricing and sales history over time. This helps determine if a product has steady demand or fluctuates due to trends or seasonality.
Check which competitors have the “Amazon’s Choice” or “Best Seller” badges and why you can often reverse-engineer their success.
6. Attend Trade Shows & Network in the Industry
In-person and virtual trade shows remain goldmines for sourcing ideas and building vendor relationships. Look for trade shows in your niche on sites like TSNN or 10times.
Benefits include:
- Seeing products before they hit Amazon
- Spoting trends before they peak
- Building supplier relationships directly
- Gaining insights on pricing, materials, and innovations
Networking with industry professionals, manufacturers, and suppliers can open doors to exclusive products or private-label opportunities.
7. Outsource Product Research
If product research isn’t your strength or you want to scale faster, consider hiring a freelancer or agency. Many Amazon sellers use platforms like Fiverr, Upwork, or OnlineJobs.ph to find skilled researchers specializing in product sourcing.
These professionals typically:
- Use advanced tools to spot trends
- Validate market demand and profit margins.
- Prepare spreadsheets with supplier info, cost analysis, and competition breakdown.
Outsourcing can help you save time while making informed, data-driven product choices, which is beneficial if you manage multiple Amazon businesses.
8. Explore External Marketplaces
While Amazon is a massive marketplace, great product ideas often originate outside it. Explore trending products on:
- eBay: Check “Sold” listings to see what people are buying
- Etsy: Great for handmade, niche, and customizable product ideas
- Walmart.com & Target: See what’s being promoted in your category
- Alibaba & AliExpress: Identify what suppliers are pushing as hot or fast-moving
Cross-referencing these platforms with Amazon sales data can help you identify gaps. For example, a product might be exploding on Etsy but have little competition on Amazon, which is a perfect opportunity.
9. Use Social Media for Product Inspiration
Social platforms are where trends are born. TikTok, Instagram, and Pinterest offer real-time insights into what people buy, share, and get excited about.
Look for:
- Viral “TikTok Made Me Buy It” products
- Influencer reviews and unboxing videos
- Niche Pinterest boards (e.g., "Minimalist Home Office Finds")
- Reddit threads in subs like r/AmazonFBA, r/Entrepreneur, or r/ProductPorn
Tools like BuzzSumo or TrendHunter can help you find product trends driven by social conversations. Products with strong social engagement are often primed for eCommerce success.
10. Generate Product Ideas with AI
AI tools are now helping sellers brainstorm and validate product ideas at scale. You can use:
- ChatGPT can explore untapped product categories or niches by generating unique product ideas, answering market questions, or analyzing customer reviews.
- Helium 10 uses its AI features to generate high-ranking keywords, optimize product listings, analyze competitors, and summarize review insights to pinpoint unmet customer needs.
- Market research AIs like TrendAI to track consumer sentiment, behavior patterns, seasonal trends, and viral product demand across social media and e-commerce channels.
For example, you can ask ChatGPT: “Give me 10 unique product ideas based on current Amazon trends in pet care.” The AI will provide niche suggestions you might not find using traditional research methods.
AI also reduces the time spent manually searching for winning products. It can scan thousands of listings, reviews, and trends in seconds. You can use tools like ZonGuru and Sellesta to evaluate product performance scores, predict future demand, and even test listing titles or bullets for conversion potential.
In addition, AI tools assist in writing compelling product descriptions, identifying underserved keyword clusters, analyzing pricing trends, and even forecasting profit margins. For Amazon sellers who want to stay ahead of the competition, incorporating AI into product research isn't optional; it's an innovative, scalable strategy for 2025 and beyond.
Test Amazon Product Ideas with Dropshipping
Dropshipping is one of the most practical ways to test product ideas on Amazon without committing to an extensive inventory upfront. Instead of purchasing bulk stock, you only buy an item from your supplier when a customer orders. This makes it a low-risk method for validating demand, profit margins, and listing performance.
However, it’s crucial to follow Amazon’s dropshipping policies carefully. Amazon allows dropshipping only if you are the seller of record and your name appears on packing slips, invoices, and external packaging. You must also take full responsibility for returns, shipping timelines, and customer service. Violating these guidelines can result in account suspension.
Dropshipping can be a smart testing ground for Amazon FBA or private label investments when used correctly. Once you validate a profitable idea through dropshipping, you can transition to owning your inventory with much more confidence in its potential.
Best Amazon Dropshipping Supplier to Find Products: EPROLO
Regarding finding reliable Amazon dropshipping suppliers, EPROLO stands out for its seamless integration, wide product range, and seller-friendly features. Designed for e-commerce entrepreneurs, EPROLO offers a powerful solution for testing and scaling product ideas without managing inventory.
EPROLO gives access to thousands of products across categories like fashion, electronics, beauty, and home goods. It supports automated order fulfillment, real-time inventory updates, and custom branding options, including custom labels, hangtags, packing bags, and more. It is ideal for sellers looking to build a recognizable storefront on Amazon.
One of the most significant advantages of EPROLO is its fast shipping times, particularly for U.S. and U.K. customers. With 26+ global warehouses, EPROLO helps reduce delivery delays greatly, a common dropshipping issue. Plus, their fulfillment system is designed to comply with Amazon’s dropshipping policies, assisting sellers to avoid violations that could impact their account.
EPROLO also offers product sourcing services, allowing sellers to request specific items they can’t find in the catalog. With no upfront fees, strong backend support, and user-friendly dashboards, it’s an excellent choice for new and experienced sellers. Whether validating a new niche or expanding your product line, EPROLO provides the tools and supplier network to move quickly and professionally.
Final Thoughts: How to Find Products That Sell on Amazon
Finding specific products that sell on Amazon requires patience, research, and a data-driven strategy. Begin by setting clear criteria for profitable products. Look for items with good margins, steady demand, and low competition. Use Amazon tools like Best Sellers, Product Opportunity Explorer, and third-party software to analyze trends and discover what’s working in the market.
Studying competitor listings, analyzing keyword data, and tracking customer reviews can help you understand what buyers truly want. Testing product ideas through dropshipping is a great way to validate demand without upfront inventory costs.
Staying consistent and data-focused is the real key to long-term success. Whether you're just starting or scaling your store, monitor performance metrics regularly and be ready to adjust your product strategy. The Amazon marketplace evolves quickly, and sellers who stay agile and informed build thriving, profitable stores.
FAQs
1. How do you find the right product to sell on Amazon?
To learn how to find products to sell on Amazon, start by researching current market demand using tools like Amazon Best Sellers, Product Opportunity Explorer, or third-party apps such as Jungle Scout. Look for items with steady sales volume, low competition, and solid profit margins. Lightweight, non-seasonal products with room for improvement often make ideal picks.
2. Which product is best to sell on Amazon?
The best-selling products on Amazon vary across categories, but common winners include home essentials, pet accessories, fitness gear, and personal care items. To discover how to find best-selling products on Amazon, monitor Amazon’s Movers & Shakers list, and analyze customer reviews to identify product gaps you can fill.
3. Can I make $1000 a month selling on Amazon?
Yes, many sellers do. The key is consistently finding products that sell on Amazon and managing your costs. Start small, validate product ideas using dropshipping or small batches, and reinvest profits. With strategic research and innovative marketing, earning $1000 monthly is realistic within a few months of launch.
