Dropshipping is a great business model for people wanting to start online stores without the added trouble of buying and keeping product stock. For example, you don’t need much upfront capital to begin dropshipping, and there is relatively little risk in the process. Selecting the best dropshipping niche is the first step in starting a dropshipping business.
But how exactly do you decide what you want to sell in your dropshipping store? For this, you need to figure out what dropshipping niche you want to get into. Read ahead to find out what a dropshipping niche is, how you can find the right niche for your store, some examples of the top niches in 2022, and finally, how to start a dropshipping niche store.
A dropshipping niche is a specific type of store that targets customers with similar interests and sells products based on those interests. A dropshipping niche has two main categories: a steady niche and a trendy niche.
A steady niche – also known as an evergreen niche – is a niche that is in demand throughout the year. For example, your dropshipping store might have a niche of pet products. Customers who have pets and are interested in buying pet products such as pet food and toys will buy these things throughout the year. Therefore, there will be demand for the niche all year round.
A trendy niche, on the other hand, is a niche of products that are in demand at the moment, but the demand will eventually die off and won’t last longer than a few months or a year. When it comes to a trendy niche dropshipping store, there is quite a bit of hype at the beginning, and you’re likely to make a lot of money from sales. However, once the hype for that product dies down, the demand will go down, and you’ll be stuck making hardly any sales.
When choosing a niche for your dropshipping store, you should think more in the long term and try to settle on a steady niche instead of a trendy niche.
Ways to Find the Best Dropshipping Niche for Your Store
So, how do you go about picking a niche for your dropshipping store? Here are some options on how you can go about finding the best niche for dropshipping:
1. Finding dropshipping niche by Google
This may seem like a generic answer, but one of the best ways to pick a dropshipping niche is by asking yourself if there is something you are very passionate about and interested in or whether there is something you wish you could buy right now.
You could start selling gardening products if you are interested in gardening. The added interest will help you stay motivated and also give you the benefit of knowing more about the niche and being able to advise your customers on what they should buy.
2. Use the Google Tools
Google is your number one tool to turn to. By using Google Keywords and Google Trends, you can find some really good steady niches to pick. Start by looking up Google Keywords and finding out which products people are searching for online. This will give you an idea of where most people’s interests lay.
Google Keywords lets you search based on specific geographical locations while also searching broader or more specific keywords. After you find some keywords to work with, you can move on to Google Trends.
Google Trends can offer you more detailed insights about specific keywords, such as what time of year demand for a product is at its highest/lowest, as well as which location most of the people looking for that keyword are located at.
3. Use Social Media
The next best option for choosing a niche after using Google Tools would be to use different social media platforms to get an idea about the latest trends that people are interested in. Social media offers you a great way to get day-to-day updates about what people are talking about and looking for.
For example, Facebook has an option for audience insights, which is a free tool that allows you to type in a keyword and find out demographics about people who have shown interest in that keyword, as well as what other keywords those people have been interested in. You can also see what’s trending on different social media apps like TikTok and Instagram.
4. Check Amazon Niches
Amazon is a resource you shouldn’t underestimate. It can help you in everything from finding the perfect dropshipping niches to product pricing and writing product descriptions.
Head over to the Amazon website, and click on the little “All” button by the search bar. The drop-down menu will offer you all the possible niches on Amazon. Click on any niche, and then you can see the kinds of products that can be sold in that specific niche.
5. Analyze Successful Dropshipping Stores of Competitors
And finally, a good way to find a dropshipping niche for your dropshipping store is by taking a look at other successful stores or your direct competitors and seeing what niches they are working with. You can start off by looking at other dropshipping stores located near you to get an idea of what products or niches people in your area are interested in.
So, now that you know how to find the best niche for dropshipping, it wouldn’t hurt to take a look at a few good options. Here are the nine best dropshipping niches for 2022. Some of these niches are doing especially well this year, while others are steady niches and have been doing well for the past few years.
1. Health and Beauty
The health and beauty niche is very profitable and is usually considered a steady niche. Products in this niche are popular on social media, and the general rise in concern for people’s well-being, health, and appearance is an added factor to consider. Some examples of products in this niche include makeup brushes, face rollers, and massagers.
Jewelry and accessories never go out of style, and this niche can be incredibly profitable. Some examples of products in this niche include jewelry sets, necklaces, rings, bracelets, jewelry boxes, and more.
Accessories for mobile phones, and especially iPhones, are selling very well in 2022. With new accessories coming out almost every day, there is a wide abundance of products to choose from and sell. Some examples of products in this niche include phone covers, screen protectors, and pop sockets.
A lot of people turn online when looking for tools related to home improvement or home décor items. The list of products you could see in this niche is endless, but some examples to consider include water and air purifiers, rugs, lamps, tool kits, etc.
Many parents prefer to save time and shop online rather than visit physical stores. The niche for baby products is steady and very profitable. Some examples of products in this niche include baby toys, baby clothes, and bath accessories.
The sports niche has a lot of potential within it. You can consider selling sportswear such as sports jerseys, athleisure wear, running shoes, and more. You could also go for the sports equipment route, where you sell yoga mats, weight sets, water bottles, and more.
And finally, another niche that is very popular and profitable in 2022 is gaming accessories. The gaming industry is constantly growing and very popular. Some examples of products in this niche include keyboards, headsets, and gaming chairs.
Now that we’ve gone over how to pick the best niche for dropshipping and seen some examples of the top niches in 2022, let’s understand the steps you need to take to start your dropshipping niche store.
1. Decide The Niche You Want to Join
What is the point of a store if you’re not actually selling anything? The first step to starting your dropshipping store is deciding which niche you want to join and what products you plan to sell. Earlier in the article, we’ve discussed why finding a good niche for dropshipping is crucial. So choose it before moving forward to the next step.
2. Find A Niche Supplier
Once you have a niche in mind, you need to find a dropshipping supplier. Finding a reliable supplier will play an important role in the success of your store. You want to look for a supplier that has high-quality products and is reliable in terms of pricing and product delivery to customers. One of the best ways to find a niche supplier is by getting in touch with the manufacturers of the products you’re hoping to sell.
If you’re looking for a dropshipper to work with, be sure to consider EPROLO.EPROLO, an all-around supply chain, dedicates to helping entrepreneur scale their eCommerce business. It supports product sourcing, dropshipping, print-on-demand, fulfillment & warehousing, and third-party logistics services. You can benefit from various advantages by working with EPROLO, such as no monthly service fee, an automated and streamlined business model, and branding services.
3. Select A Platform to Launch Your Dropshipping Store
Next, you need to select a platform from which you will launch your dropshipping store. You can use already existing e-commerce platforms such as Amazon, AliExpress, Etsy, and more.
By launching a store on an already existing e-commerce marketplace, you can benefit from already existing high traffic volume and established customer bases. You could also take an alternate route and start your own e-commerce website. This option offers you more control and higher profit margins once you have built a customer base for yourself.
4. Build A Dropshipping Niche Store
When it comes to actually building your dropshipping niche store, you can try using a content management system or an e-commerce website builder such as Shopify. You could also consider using WordPress or hiring a website building and designing company to build your store for you.
5. Selling and Marketing
And finally, the last step is to begin selling products and marketing your store. There are a number of routes you can take for marketing your store, but to begin with, content marketing might be the best approach. This includes marketing your products through social media content or blogs and articles. You can also try email marketing, SEO marketing, paid ads, and so on.
Starting a niche dropshipping store is a great way to enter e-commerce while reducing your risks and upfront capital costs. When it comes to dropshipping, there are many opportunities for making profits. However, your dropshipping store relies highly on choosing the best dropshipping niche and selling products that are high in demand. When choosing a niche for your dropshipping store, be sure to consider the steps we have mentioned in this article.