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Are you looking to expand your business reach to Amazon or start a new venture by tapping into one of the world’s largest marketplaces? If so, consider creating an Amazon seller account. In today’s comprehensive guide, we will walk you through each step of the process, ensuring you can sell your products on Amazon with ease and confidence.
We will cover the basics of account setup. Join us as we lay down the foundation for your success in the vast Amazon marketplace. Let’s get started on your journey to becoming a successful Amazon seller!
What You Need for Setting Up an Amazon Seller Account
Before you dive into the world of selling on Amazon, you need to gather several key pieces of information and documents. Here’s what you should have ready:
- Business or Home Address: This will be used as the primary location for your business operations on Amazon.
- Business Email Address: You will need a dedicated email that Amazon will use for all communications related to your seller account.
- Internationally Chargeable Credit Card: This credit card will be kept on file to handle the charges associated with your seller account, including fees and other related costs.
- Government ID: For verification purposes, Amazon requires a government-issued ID to protect both sellers and customers, ensuring a secure marketplace.
- Tax Information: You must provide your tax identification information to comply with financial regulations and facilitate tax calculations.
- Cell Phone and Phone Number: A mobile number is necessary for account security measures like two-factor authentication.
- Bank Account Information: Finally, you need to provide the details of the bank account where Amazon will send the proceeds from your sales.
Having these items ready will streamline the process of creating your Amazon Seller account and set you up for a smoother start in your selling journey.
Set Up an Amazon Seller Account in 8 Easy Steps
Setting up your Amazon Seller account involves a straightforward process that brings you closer to reaching millions of customers. Follow these initial steps to get started:
Step 1 – Sign Up to Be Eligible for Amazon Account Representation
Begin by visiting the seller sign-up page for Amazon account representation. This step will make you eligible for possible account representation, which can help guide you through the setup process and optimize your selling strategy. You can leverage the expert guidance to maximize your presence on Amazon:
- Increase Brand Visibility: Utilize Amazon’s advertising tools and dedicated storefronts to drive awareness, consideration, and purchases.
- Cultivate Customer Loyalty: Build stronger relationships and enhance brand loyalty with tools for email marketing, promotions, and subscriptions.
- Scale with FBA: Simplify your logistics with Fulfillment by Amazon, reaching over 150 million Prime members globally and leaving the complexities of shipping, returns, and customer service to us.
Step 2 – Wait for an Email from Amazon or Sign Up Immediately
After completing the initial registration, you may need to wait for a confirmation email from Amazon. This email will contain important information about how to complete your registration and start selling.
In this step, you can wait for the email from an Amazon representative and finish your registration with their help, or you can sign up right away. Let’s start the process of signing up directly.
Step 3 – Choose a Selling Plan
Amazon offers two main types of selling plans: Individual and Professional. Choose the plan that best fits your sales volume and needs:
- The Individual plan is ideal for sellers who anticipate selling less than 40 items per month and do not need advanced selling tools. This plan does not come with a monthly fee. However, there is a cost of $0.99 for each item sold.
- The Professional plan is perfect for individuals looking to sell more than 40 items monthly. It offers enhanced features like bulk listing and advertising tools, along with access to advanced selling options, all for a monthly fee of $39.99 plus applicable selling fees.
Step 4 – Business Information
In this step, you’ll need to provide detailed business information to set up your Amazon Seller profile. This includes your business name, company registration number, registered business address, and contact information.
Amazon will use this information to verify your identity and the legitimacy of your business, ensuring a secure marketplace for all users. It’s essential to provide accurate and up-to-date information to avoid any delays in the approval process.
Besides, Amazon will send a one-time PIN to your phone number before you file the business information.
Step 5 – Seller Information
Enter specific details about your seller account, including your name, nationality, verification information, etc. Make sure all your information is correct and up-to-date, or your application may fail.
Step 6 – Billing Information
In this step, you’ll enter your billing details, which Amazon will use to charge for the seller account fees, such as your monthly subscription (if you choose the Professional plan) and any additional selling fees.
Ensure that the credit card provided is valid and can handle international charges. This information must be kept up-to-date to prevent any disruptions in your service due to payment issues.
Step 7 – Store
Now it’s time to set up your storefront. This includes deciding on a store name that is not already in use on Amazon. You will also have the option to design your storefront to reflect your brand, which can help customers identify with your brand and differentiate your products from competitors.
Think of your storefront as your brand’s home on Amazon, where customers can browse through all your products, learn about your brand, and trust the quality you offer.
The store name doesn’t have to be the final store name, you can update the store name in Seller Central later. But if you already have the store name, you can also make it official in this section.
In this section, Amazon also requires you to answer several questions about the product you sell.
Step 8 – Verification
The final step involves Amazon verifying the information provided to ensure compliance with selling policies and prevent fraud. This process may include a review of your government ID, bank account details, and tax information.
You might also be required to complete a phone verification. Ensure that all submitted documents are clear and valid. Once verification is complete, Amazon will typically notify you via email, and you can start listing products and selling on the platform.
Conclusion
Congratulations on creating an Amazon seller account! Remember, it’s not only about setting up your account but also actively managing it. So, update your listings regularly, engage with your customers, and utilize Amazon’s robust tools to optimize your sales and grow your business.
Whether you are a new seller aiming to carve out a niche or an established business looking to expand your reach, Amazon offers a platform that can significantly boost your sales potential. Stay committed, stay informed, and watch as your business reaches new heights on one of the world’s leading e-commerce platforms.
Good luck, and happy selling!
How to Set Up An Amazon Seller Account: FAQs
How Long Does it Take to Verify Your Amazon Seller Account?
The verification process can vary, typically ranging from a few hours to a couple of weeks. Factors influencing the duration include the completeness and accuracy of the information provided, as well as Amazon’s current queue of applications. Ensuring that all required documents are clear and valid can expedite the process.
Can I Set Up an Amazon Seller Account If I Don’t Live in the USA?
Yes, you can set up an Amazon Seller account from outside the USA. Amazon operates globally and allows sellers from many countries to register and sell in different marketplaces. You will need to provide internationally chargeable credit card details and a phone number and fulfill the tax requirements for the country where you plan to sell.
Can I Have Multiple Amazon Seller Accounts?
Typically, Amazon prefers that sellers operate a single seller account. However, you can apply for permission to open multiple accounts if you have legitimate business reasons, such as different brands or product lines that require separate operations, and if each account will comply with Amazon’s selling policies.
Does Amazon Collect Additional Fees?
Yes, Amazon charges a range of fees, which can include a monthly subscription fee, referral fees on each sale, and variable closing fees. The specific fees depend on the selling plan you choose and the categories of items you sell.
Why Does Amazon Require a Utility Bill?
Amazon asks for a utility bill to verify your address and to prevent fraud. This is part of their effort to ensure that all sellers on their platform are legitimate and that the marketplace remains safe and trustworthy for both sellers and customers.
