The e-commerce landscape is dynamic, constantly shifting with consumer desires and evolving trends. In 2025, standing out from the pack and building a thriving online business requires a keen eye for what’s hot and trending. But with countless products vying for attention, how can you be sure you’re investing in the right ones? Enter Google Trends for products, your secret weapon for identifying the best-selling products poised to take the year by storm.
This blog delves into the top 10 Google Trends products that are generating major buzz, providing valuable data and insights to equip you for success. Get ready to discover the products that will have your customers clicking “add to cart” and your online store booming!
What Is Google Trends?
Google Trends is a tool designed to track specific search terms across different regions and languages, observing how these trends evolve over time. Imagine it like this: Google Trends takes a massive sample of all the searches happening on Google every day, then shows you how often specific terms are being searched for.
Here are some key things to know about Google Trends:
- Relative Search Volume: It doesn’t provide the exact number of searches for a term but rather shows a score from 1-100. 100 represents the peak popularity during the selected timeframe.
- Time-Based Insights: You can see how search interest for a product fluctuates over days, weeks, months, or even years. This helps identify seasonal trends or sudden spikes in popularity.
- Geographic Breakdown: Google Trends lets you see where searches are most concentrated, allowing you to tailor your product offerings to specific regions.
By using Google Trends, you can discover what products are capturing people’s attention and make informed decisions about what to sell in your online store.
Top 10 Google Trending Products for Selling
We’ve unearthed the top 10 Google Trends products generating serious online buzz this year. Let’s analyze Google Trends data for insights and uncover valuable tips that will help you capitalize on this year’s hottest selling trends:
1. Laser Hair Removal Products
Laser hair removal is a trending product in 2025, according to Google Trends. People are increasingly interested in laser hair removal treatment and products due to their long-lasting results, convenience, and efficiency. Plus, the latest laser technology has made the process quicker, less painful, and more accessible for various skin types. As of now, IPL and hair removal pens are the most preferred items in this category.
When selling laser hair removal devices, consider adding tutorials on how to use the products. Additionally, showcasing before-and-after images on your product page or social media can help generate excitement. The trend also shows a peak in interest around summer, likely driven by beach season, making it the ideal time to market your products.
2. Serums
Everyone who loves taking care of their skin will tell you they swear by a serum! Serums are trending as they provide targeted benefits: shiny, smooth, soft skin—everything is in reach with the right serum. Google Trends shows consistent interest in serum, making it an ideal product for your dropshipping store. A simple trick to reach a large audience is to stock various serums in your store to cater to different skin issues.
Trending products to sell and capitalize on in this niche include:
- Hyaluronic acid serums
- Vitamin C serum
- Retinol serums
- Hair oils & serums
- Lash serums
3. Sleeping Bags
With many people heading out to nature for vacations nowadays, the sleeping bags will be the hottest of all gear. They are also popular at music festivals and raves. In any case, we see a consistent interest in this product. Popular sleepers are insulated models, ultralightweights, and ones that offer the pillow as part of the sleeping bag.
To maximize sales, consider upselling complementary travel products such as travel mugs and hand warmers. Additionally, partner with suitable influencers to enhance brand visibility and build a strong reputation.
4. Drying Brush
Hair drying brushes are one of the leading Google Trends products in 2025. Consumers today look for convenience in every product that they purchase, and a drying brush is high on the convenience scale. This handy product gives you dry hair within seconds—but that’s not it; it also helps with styling hair. The Google Trends graph shows a high level of interest throughout the year, indicating sustained consumer demand for drying brush.
To stand out from the industry, create before and after videos demonstrating the product’s effectiveness to enhance consumer trust. Furthermore, offering bundles with other hair care products can add value and encourage more purchases.
5. Indoor Plants
In recent years, indoor plants have become a popular trend as people focus more on home decor. They purify the air and create that same soothing natural vibe everywhere. After all, there is no better way to liven up any space than with a gorgeous plant! Google Trends reveals fluctuations in interest throughout the year, with a noticeable spike from April to May. This surge is likely driven by the spring season, when people refresh their homes, making it the ideal time to boost your sales.
To stand out, partner with suppliers that offer customization options, such as specialized garden products. Additionally, consider providing care guides and styling tips to add extra value for your customers.
6. Sleep Bonnets
Sleep bonnets are rising on Google Trends as consumers shift toward preventative hair care rather than reactive treatments. Instead of fixing damage after it happens, people are now protecting their hair while they sleep. Sleep bonnets help reduce friction, prevent breakage, maintain hairstyles, and improve overall hair health, making them a simple but powerful addition to modern beauty routines. Their low price point and daily-use function also make them an easy product for impulse purchases.
This trend is largely driven by beauty influencers and viral nighttime haircare routines across social media platforms. Google Trends shows consistent interest throughout the year, reflecting growing consumer awareness. To drive sales, use lifestyle content, routine videos, and real-user transformations that show long-term hair benefits rather than just product features.
7. Hair Repair Mask
Hair repair masks are trending on Google Trends as more consumers look for intensive treatments to fix damaged, dry, and chemically processed hair. Heat styling, coloring, and environmental stress have increased demand for deep conditioning products that restore strength, shine, and softness. Hair repair masks fit perfectly into the growing self-care and at-home beauty routine trend, making them a high-demand product in the beauty niche.
Google Trends shows stable interest in this category, supported by salon-style treatments moving into home routines. Consumers now want professional-level results without salon prices. To boost conversions, focus on transformation content, before-and-after visuals, and simple routine tutorials that clearly show the product’s repair and restoration benefits.
8. Hard Water Shower Filter
Hard water shower filters are trending on Google Trends as more people become aware of how water quality impacts both hair and skin health. Hard water can cause dryness, irritation, frizz, and buildup on the scalp and skin, which has pushed consumers to look for simple, affordable solutions. A shower filter offers an easy upgrade to daily routines by reducing chlorine and mineral content, helping improve hair texture and skin comfort over time. This makes it a highly practical product with strong everyday-use appeal.
Google Trends shows a steady rise in interest, driven by clean beauty trends, wellness content, and viral haircare routines on social media. To increase conversions, focus on education-based marketing such as short videos, routine content, and visual comparisons that clearly show the difference in water quality and results after use.
9. Home Workout Equipment
Home workout fitness equipment is increasingly popular as more people look for convenient and accessible fitness solutions. This steady demand remains consistent throughout the year but sees a notable peak around and after the holiday season. This period aligns with gift shopping for fitness enthusiasts and the surge in New Year’s resolutions.
By incorporating versatile fitness products cater to various fitness levels and workout preferences, you can significantly increase sales. Popular items in this industry include:
- Resistance bands
- Dumbbells
- Yoga mats
- Adjustable kettlebells
- Jump Ropes
10. Pet-friendly Products
As pet ownership continues to rise, so does the demand for high-quality pet supplies. Pet owners are becoming more conscious of their pets’ health and well-being, leading them to seek safe, effective products. This is why the interest in pet-friendly products remains more or less the same throughout the year.
To build a loyal following in the pet care niche, leveraging social media effectively is crucial. By sharing valuable pet care tips, offering trusted product recommendations, and creating engaging content, you can connect with your audience. Additionally, offering custom or personalized pet products can also help differentiate your brand.
How to Find Trending Products with Google Trends
Ever feel lost in the sea of e-commerce possibilities? With countless products vying for attention, identifying the next hot seller can be a daunting task. Google Trends offers a treasure trove of data to help you find the most trending product. Here’s how to leverage Google Trends to become a product-picking pro:
1. Use Google Trends to Find Potential Niches
The journey begins with broad strokes. Think of a general category that interests you, perhaps “candles” or “beauty products.” Plug this term into Google Trends and analyze the search interest graph. Is there a steady level of interest, or are there seasonal spikes? This initial exploration helps you gauge the overall market potential.
Next, delve deeper. Look at the “Related searches” and “Explore” tabs that Google Trends offers. These sections reveal specific products within your chosen category that are generating significant search traffic. For instance, within “home goods,” you might discover a surge in searches for “eco-friendly cleaning supplies” or “luxury throw blankets.” These are your potential niche goldmines!
By identifying these specific trending products with healthy search interest, you’ve narrowed your focus and uncovered a potentially lucrative niche.
2. Expand Your Horizon with Related Product Categories
Google Trends doesn’t stop at just one category. The “Browse related categories” feature allows you to explore complementary product lines. Sticking with our “home goods” example, browsing related categories might reveal rising interest in “gardening tools” or “aromatherapy diffusers.” These unexpected connections can spark new product ideas or even inspire the creation of curated bundles that cater to specific customer needs.
3. Seasonality Matters: Identify Seasonal Items and Tailor Marketing Strategy
Not all trends are created equal. Google Trends is adept at revealing seasonal spikes in search interest. This is where dropshippers can truly excel. Imagine identifying a surge in searches for “pool floats” just before summer. By capitalizing on this trend and stocking your online store accordingly, you’re setting yourself up for a profitable season.
Google Trends can also help differentiate between genuine trends and random spikes. A product with a consistent rise in search interest throughout the year is likely a more reliable bet than one experiencing a sudden, unexplained peak. Understanding these seasonal buying patterns allows you to optimize your inventory and tailor your marketing campaigns to target peak buying periods.
4. Leverage Customer Feedback in Making Decisions
Finally, don’t underestimate the value of customer feedback. Once you’ve identified some potential trending products, consider conducting surveys or engaging with online communities relevant to your target audience. Gauge their interest in these products and gather insights into features, styles, and price points that might resonate with them. Incorporate feedback into your decision-making process to boost the chances of selecting products that truly fulfill consumer needs and desires.
5. Compare Topics to See What’s Popular
You can use comparisons of topics on Google Trends to understand which products interest your targeted market the most. By placing keywords or product categories side by side, you can spot emerging trends and align them with your product offerings.
This approach also uncovers effective keyword variations, enhancing your content marketing strategy and boosting your competitive edge. Focusing on high-performing keywords ensures your ad campaigns align with buyer intent, boosting visibility, engagement, and traffic to your store.
What to Look for On Google Trends
Understanding what people are searching for online is the key to identifying the highest-selling products and crafting winning marketing strategies. This is where Google Trends acts as your personal treasure map to the world’s online desires. But with so much data at your fingertips, what exactly should you be looking for?
Let’s delve into the key metrics and features Google Trends offers to make you a product-picking and marketing mastermind:
1. Search Trends Over Time
At the heart of Google Trends lies the search interest graph (the ones we have shown above for our Google trending products). This visual representation chart shows how often specific terms are searched for over a chosen period. By analyzing these graphs, you can gain valuable insights into consumer behavior and identify potential trends. Here’s what to pay attention to:
- Steady Interest: A graph with a consistent level of search interest throughout the year indicates sustained consumer demand for a particular product or topic. This could be a sign of a reliable market, like baby monitors or athletic wear.
- Seasonal Spikes: Some products experience significant increases in search interest at specific times of the year. For example, searches for swimsuits might skyrocket in the summer months, while tool sets might see a surge around holidays associated with home improvement projects. Identifying these seasonal trends allows you to tailor your inventory and marketing campaigns accordingly.
- Upward Slopes: A graph with a steady upward trend signifies a growing interest in a particular product or topic. This could be an early indicator of a rising trend, allowing you to capitalize on it before it explodes in popularity.
By understanding these patterns in search trends over time, you can make informed decisions about what products to stock and when to market them for maximum impact.
2. Evaluate Searches by Location
The beauty of Google Trends lies in its ability to show you search interest not just globally but also by specific regions, countries, or even cities. This allows you to tailor your offerings and strategies to resonate with specific geographic locations. Here’s how location-based insights can be leveraged:
- Identifying Niche Markets: A product that might be trending in one region might be completely unknown in another. By analyzing location-specific search data, you can discover niche markets with untapped potential.
- Multilingual Marketing: If you see a product trending in a non-English speaking country, consider translating your product descriptions to cater to that specific audience.
- Seasonal Variations: Seasonal trends can differ across locations. For example, pool floats might be trending year-round in a tropical climate, while they might experience a seasonal surge in regions with colder winters.
Understanding the geographic nuances of search trends can help you expand your reach, target untapped markets, and ensure your products resonate with a global audience.
3. Shopping-specific Phrase
When using shopping related search terms on the Google Trends, you find products that customers search for with purchasing intent. Combining “buy”, “discount”, and “deal” or the product name can provide valuable details on trends, seasonal purchases, and articles-of-interest.
This insight helps retailers optimize their product feeds, run targeted ads and stay ahead of the competition. You also add these terms to your content strategy attracts ready-to-purchase prospects, leading to higher conversions.
Doing regular shopping-specific keywords audit helps you to be constantly updated with the change in behavior of shoppers and market.
4. Explore Rising and Breakout Terms
Google Trends offers dedicated sections for “Rising searches” and “Breakout terms.” These sections highlight search terms that are experiencing a significant surge in popularity. They can be a goldmine for discovering the next big thing before it hits the mainstream. Here’s how to leverage rising and breakout terms:
- Early Identification of Trends: Being among the first to identify a rising trend allows you to capitalize on it before the market becomes saturated.
- Product Research Inspiration: Rising and breakout terms can spark new product ideas or inspire you to modify existing products to cater to evolving consumer preferences.
- Content Marketing Opportunities: Create informative and engaging content around rising search terms to establish yourself
Validate Your Ideas via Marketplaces and Social Media
Validating your product ideas through marketplaces and social media is a crucial step in ensuring their viability. Platforms like Amazon, Etsy, and eBay can provide valuable insights into consumer demand. By analyzing best seller lists, customer reviews, and ratings, you can gauge interest levels and identify gaps in the market. Look for trending items with consistent sales or unmet needs mentioned in reviews to refine your offerings.
Social media platforms like Instagram, TikTok, and Pinterest are equally valuable for validation. Search hashtags related to your niche to observe emerging trends, popular products, and influencer endorsements. Engaging with your target audience through polls, Q&A sessions, or comments allows you to gather feedback and understand preferences directly. Platforms like Facebook Marketplace can also highlight local demand, offering insights into what resonates with your community.
Combining marketplace data with social media trends creates a comprehensive view of what works in your niche. This approach minimizes risks by ensuring your product ideas align with real consumer behavior. Regularly monitor these platforms to stay updated on evolving trends and customer needs. By validating ideas this way, you’ll increase your chances of launching successful, in-demand products that drive sales and customer loyalty.
Conclusion
The e-commerce landscape is constantly evolving, but with Google Trends as your guide, you don’t have to navigate it blindfolded. The insights gleaned from these top 10 Google trending products are just a starting point. By leveraging Google Trends for products and the insights we’ve shared throughout this blog, you can become a master trend-spotter. Delve deeper and explore different categories. Focus on understanding the “why” behind search trends to uncover hidden gems.
So, fire up Google Trends, explore the data, and discover the next big product waiting to be a bestseller!
FAQs
1. How can I search Google Trends for Products?
When searching products in Google Trends, type a keyword or product name into the search. Filter results by location, date range, categories, and phrases like “shopping” or “YouTube” to discover trends and related queries.
2. How you find how popular the product is?
Use Google Trends to determine the popularity of a product – looking at its search interest over the past months. Choose similar products or even keywords to identify which people are more interested in. The upward trend line means increasing demand.
3. What is the top searched thing on Google right now?
What topic people search the most on Google varies constantly depending on headlining news or trends in real time. You will go to the “Trending Searches” on Google Trends. Here you will find what is trending around the globe or in selected regions for the most recent data.
4. What are the benefits of Google Trends?
- Identify trending products with real consumer demand.
- Understand seasonal buying patterns.
- Tailor marketing campaigns to target peak buying periods.
- Discover niche markets with untapped potential.
